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Project

Instagram Gradient Toolkit

Year

2023

Tag

motion system, animation

Team

Mátyás Czél, Natália Szabó, Field design team

A dynamic, intelligent identity system. Empowering Instagram with agility, recognition and reach. An evolution of Instagram’s most recognisable brand asset: the gradient. The new global toolkit is brought to life with more dynamic range and movement.

Recognition

Monocle

Slanted

ELLE Deco

Forbes

Best of Framer

Page Magazine

The Brand Identity

A Passion Thing

Visuelt

Art Directors Club

Clients & Projects

Solana

Fanatics

OTOY

Render Foundation

Meta

Pentagram

FIELD.IO

Wix

Time Out

Concept(K)

Subscribe to occasional updates

talk@cm.supply

cm.supply

© 2026 All Rights reserved

Recognition

Monocle

Slanted

ELLE Deco

Forbes

Best of Framer

Page Magazine

The Brand Identity

A Passion Thing

Visuelt

Art Directors Club

Clients & Projects

Solana

Fanatics

OTOY

Render Foundation

Meta

Pentagram

FIELD.IO

Wix

Time Out

Concept(K)

Subscribe to occasional updates

talk@cm.supply

cm.supply

© 2026 All Rights reserved

Recognition

Monocle

Slanted

ELLE Deco

Forbes

Best of Framer

Page Magazine

The Brand Identity

A Passion Thing

Visuelt

Art Directors Club

Clients & Projects

Solana

Fanatics

OTOY

Render Foundation

Meta

Pentagram

FIELD.IO

Wix

Time Out

Concept(K)

Subscribe to occasional updates

talk@cm.supply

cm.supply

© 2026 All Rights reserved

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